Market Yourself available for preorder! March 22 2012

We're so excited to be publishing Market Yourself: A Marketing System for Smart and Creative Business Owners by Tara Swiger. From the book's page in the shop: Market Yourself: A Marketing System for Smart and Creative Business Owners is more than just a book about marketing -- it's a book about YOU. Your strengths, your weaknesses, what makes your product unique and good and worthy of an audience. In its 150+ pages, you'll find more than 30 hands-on worksheets designed to take your business forward, fast! Advance praise for Market Yourself: "Do you love to make things, but hate the idea of marketing them? Take a deep breath, make some tea and spend some time with Tara's book. She's a gentle, encouraging guide through the landscape of promotion. You'll build yourself a marketing plan that's both comfortable and doable." -- Diane Gilleland, "Market Yourself takes your passion for making to the next level by teaching you step by step how to get your product into your buyer's hands. Tara encourages and inspires but ultimately challenges you to create the growth you are looking for in your business. You will be amazed and intrigued by what you begin to learn about yourself as well as your brand." "You will feel like you are in one-on-one coaching sessions with Tara. She communicates like she knows you, your product and what you need to succeed." -- Kerry Burki, "I've learned a ton from reading Market Yourself, and she includes an amazing series of worksheets that takes it from good advice to an awesome project. Tara encourages the creative entrepreneur to craft an honest, comfortable marketing plan that works with their personality and skills. Instead of constantly struggling against a list of someone else's "shoulds," I get to do the things that work for me, but in a strategic way that helps my business (without making me homicidal). It's really worthwhile to take the time to read the book, do the worksheets, and stitch it all together. There's so much great info stuffed inside, it's almost as good as having Tara there to help you along." -- Amy Crook, Antemortem Arts "Tara's work has taught me to embrace what makes me me and use it to market my crafty business. This book celebrates the journey of finding the people right for my product through worksheets, and I love it!" -- Kristine Beeson, KDLB Preorder your copy now! If you liked The Knitgrrl Guide to Professional Knitwear Design, you will LOVE Market Yourself. Its lessons are applicable to any kind of crafty or creative business venture, not just designers, and its worksheets and other hands-on materials will have you thinking about your business in a whole new way.