Looking for a scarf that meets both the "not boring to knit" for the knitter AND the "yes, my significant other or family member will wear this willingly" requirements. Believe me. I've been there. I have revoked handknits from people who do not appreciate the time they took to knit. Asher is knit on a very long needle from side to side which I personally find helpful in eliminating the This Will Never Be Long Enough dread of some scarves.
You can choose a printed copy of the pattern, professionally printed on glossy paper or a digital download (PDF).